30. Keep Redefining What You Do

Become the best in the world at what you do. Keep redefining what you do until this is true.

Keep redefining what you do until you’re the best at what you do

Nivi: We just finished talking about the importance of working hard and valuing your time. Next there’s a few tweets on the topic of working for the long term. The first tweet is, “Become the best in the world at what you do. Keep redefining what you do until this is true.”

Naval: If you really want to get paid in this world, you want to be number one at whatever it is that you’re doing. And it can be niche, that’s the point. It can literally be, you’re getting paid for just being you.

At this point some of the more successful people in the world are that way. Oprah gets paid for being Oprah. Joe Rogan gets paid for being Joe Rogan. They’re being authentic to themselves.

So what this tweet is trying to say simultaneously is that you want to be number one, but you want to keep changing what you do until you’re number one. You can’t just pick something arbitrary. You can’t say, “I’m going to be the fastest runner in the world and now you got to beat Usain Bolt.” That’s too hard of a problem.

But what you can do is you can keep changing what your objective is until it arrives to your specific knowledge, your skills sets, your position, your capabilities, your location, your interests. And then converges to making you number one.

When you’re searching for what to do you actually have two different foci that you have to keep in mind at all points. And one of those is, “I want to be the best at what I do.” And a second is, “What I do is flexible so that I am the best at it.”

Until you arrive at a comfortable place where like, “Yes this is something I can be amazing at while still being authentic to who I am.” And this is not going to be an overnight discovery. It’s going to be a long journey but at least you know about how to think about it.

Find founder-product-market fit

The most important thing for a company is to find product-market fit. I would say the most important thing for entrepreneur is to find founder-product-market fit. Where you are naturally inclined to build the right product which has a market and that’s a three focus problem. Which is you got to make all three of those work at once.

If you want to be successful in life you just have to get comfortable managing multi-variate problems, multiple objective functions at once. And this is one of those cases where you have to map at least two or three at once.

Chapter 31 >>